{"id":163,"date":"2020-04-13T07:23:40","date_gmt":"2020-04-13T07:23:40","guid":{"rendered":"http:\/\/blog.retailviva.com\/?p=163"},"modified":"2024-05-28T08:32:13","modified_gmt":"2024-05-28T08:32:13","slug":"strategy-from-top-floor-to-shop-floor-is-it-really-communicated","status":"publish","type":"post","link":"https:\/\/retailviva.com\/blog\/strategy-from-top-floor-to-shop-floor-is-it-really-communicated\/","title":{"rendered":"Strategy: From Top Floor to Shop Floor: Is it really communicated?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>A strategic plan is one that helps a corporate to navigate from its current Mission to envisioned Vision of the future. The strategic planning process&nbsp;is a long-term thinking exercise, broken down&nbsp;into short term and long-term&nbsp;tactics aligned with corporate culture and values. While the strategic planning happens at some level in&nbsp;Retail&nbsp;organizations, very few organizations can draw a process forward for its articulation across the&nbsp;length and breadth of their&nbsp;organization. If the strategy can\u2019t be communicated to everyone, the time and money spent on the strategic planning exercise just goes waste. One Harvard Business Review study found that 95% of employees at most midsize to large companies don\u2019t understand the strategy of the Company. Lack of communication is the&nbsp;primarily&nbsp;reason for this&nbsp;<\/p>\n\n\n\n<p>Most corporates do not have&nbsp;a smooth&nbsp;and fulfilling&nbsp;workplace&nbsp;communication method. Whoever sets the strategic plan, they do not have a credible communication channel or mechanism to communicate that down the line. The&nbsp;remote workforce&nbsp;does&nbsp;not get the context of strategic planning and is far from owning, involving&nbsp;and executing it. Finally,&nbsp;the&nbsp;strategic plan ends up in a spreadsheet&nbsp;and the creators\u2019&nbsp;update and analyze it&nbsp;periodically, without any informed participation by all in the organization&nbsp;<\/p>\n\n\n\n<p>One must examine the questions as to how a strategic plan will get aligned to&nbsp;the&nbsp;Mission and Vision of a corporate and how does the plan&nbsp;get&nbsp;integrated&nbsp;into&nbsp;the&nbsp;day-to-day works of every employee in&nbsp;Retail&nbsp;organization. After all, several&nbsp;critical&nbsp;components of a strategy&nbsp;get&nbsp;executed at the bottom of the pyramid in any organization. A corporate must drill down its strategic plan to levels of Key Performance Indicator (KPI) and attach to various associates linked to their functions. While doing so, they must inter-align the larger picture of Mission and Vision to every KPI through which associates can gauge how their KPI achievement contributes ultimately to the Vision of a Corporate. This will not only help associates to know about the Vision but also develop a pride of having committed to the Vision of Corporate that she\/he works. This pride will ultimately enhance engagement and long-term loyalty&nbsp;<\/p>\n\n\n\n<p>In building Retail ViVA, we&nbsp;created&nbsp;our&nbsp;Strategy module&nbsp;that links&nbsp;the Mission, Vision, Values, Strategic Plan, KPI and&nbsp;employee&nbsp;wise performance&nbsp;in a seamless manner that everyone is on the same page and aligns&nbsp;with&nbsp;that one purpose. It helps&nbsp;to achieve the ultimate corporate purpose of what is good for my company should be good for me as well and makes employees commit to the strategic plan with&nbsp;a sound&nbsp;understanding&nbsp;<\/p>\n\n\n\n<p>Written by<br>(Ragu)nathan Kannan<\/p>\n\n\n\n<p><a href=\"mailto:raguk@sathguru.com\">raguk@sathguru.com<\/a><br><\/p>\n<div class=\"rate_blog\"> Rate this Blog<\/div>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\n    <div class=\"pld-like-wrap  pld-common-wrap\">\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"163\" data-trigger-type=\"like\" data-restriction=\"ip\" data-already-liked=\"0\">\n                        <i class=\"fa fa-thumbs-up\"><\/i>\n                <\/a>\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\n<\/div><div class=\"pld-dislike-wrap  pld-common-wrap\">\n    <a href=\"javascript:void(0)\" class=\"pld-dislike-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"163\" data-trigger-type=\"dislike\" data-restriction=\"ip\" data-already-liked=\"0\">\n                        <i class=\"fa fa-thumbs-down\"><\/i>\n                <\/a>\n    <span class=\"pld-dislike-count-wrap pld-count-wrap\"><\/span>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A strategic plan is one that helps a corporate to navigate from its current Mission to envisioned Vision of the future. The strategic planning process&nbsp;is a long-term thinking exercise, broken down&nbsp;into short term and long-term&nbsp;tactics aligned with corporate culture and values. While the strategic planning happens at some level in&nbsp;Retail&nbsp;organizations, very few organizations can draw [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,30],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-retail-operations-and-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy: From Top Floor to Shop Floor: Is it really communicated? - Retail ViVA - Blog<\/title>\n<meta name=\"description\" content=\"Retail ViVA&#039;s integrated Retail Management System, building a mission statement, plan to accomplish, and the ability to track progress is seamless\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retailviva.com\/blog\/strategy-from-top-floor-to-shop-floor-is-it-really-communicated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy: From Top Floor to Shop Floor: Is it really communicated? - 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