The Bright Ideas: In Whose Mind It Is

The Bright Ideas: In Whose Mind It Is

Humanity has always creatively risen to prove the maxim that “necessity is the mother of invention” through its problem-solving abilities. The network of cells in our human brain stir up great ideas motivating all of us into action immediately. This enduring optimism has made humans improve continually and create a better world by setting new standards than what is possible today. The COVID pandemic made humans discover the shortest way to produce a new vaccine cutting short time by about seven years. How do bright innovation ideas come up, and where and when they prosper?

Bright Innovation Ideas: What is it?

Bright innovation Ideas are ideas, particularly new ones, in various fields that have brought significant improvements to everyday life. It can be very short- or long-term projects to apply new technology for the benefit of humanity. It is about imagining the unimagined or proving the unpractised so far, through the articulation of tangible benefit that we can obtain than what we are used to currently. It has the novelty value of something never seen or thought or experienced or proved or practiced. Some of them are very simple ideas, and a few complex as well. One great way of building bright innovative ideas is to think continuously one after other, improving your previous idea in building blocks over time. Constant quest for the next level of creativity drives this continual innovation

In Whose Mind It Is?

The scientific basis of an idea-producing living being was first elucidated in 1959 by Leon M. Lederman at the University of California. He further refined it in a seminal book, “Beyond the Horizon: What Our Brains Do at Night.” Scientists have discovered that our unconscious mind is constantly doing the day-to-day work of filtering most of the information contained in every minute. The amount of data that reaches the conscious mind is compressed down by mind into a few important elements that we can process and hence become active. The product of this interpretation is that our unconscious mind, the lowest level, contains much more or better information than the conscious mind, the highest level.

Where & When Innovation Ideas Prosper?

An idea takes root when it appears to be effective in achieving a goal. Today, ideas can come from any source- either personal or from society. For example, an idea that helps people deal with stress and anxiety can come from a person’s professional life; it may be from a professor’s classroom, or it may be from a colleague at work. When we hear an idea that seems like it can have an enormous impact, it’s easier to believe it is possible. However, ideas that fail frequently outnumber those that succeed, but intriguing the human mind to think differently to overcome the failure.

How did we innovate continuously to build Retail ViVA

Our strong innovation culture at Sathguru propelled us into a continuous innovation mindset, setting neurons in our brains to constantly bring up new novelties to delight our customers. This incremental innovation culture started in 2007 ended up building one of the most advanced Retail ERP products titled Retail ViVA. The sheer innovation that has gone into modeling processes with end-to-end integration resulted from collective and open innovation. We listened, learned, thought, modeled, built, delivered, validated, re-learned, and re-built in a feedback loop. To say, the innovation was in the unconscious minds of every employee of ours, basking and bathing in it in every moment of their work. After all, building a 26-module integrated Retail ERP is nothing but sheer brave success at perpetual innovation.


For bright innovation ideas to thrive, the prime most factor is organizational culture. If the organization’s DNA echoes innovation, everyone who comes in will get addicted to it and starts performing to novelty. Organisations must make innovation culture contagious through systemic models so that it spreads in the organisation and motivates everyone to strive for it. We achieved it not with ease but with organized planning brick-by-brick and scaled it to sky scrapper levels. We dreamt, we dreamt, and we dreamt, but every subsequent dream was for the next level after achieving the previous dream. Every success motivated us to dream for the next bright innovation. Innovation is in everyone’s mind, and organizational culture can manifest it to success.

Written by
(Ragu)nathan Kannan